What is FAQ schema markup?
FAQ schema (JSON-LD type FAQPage) marks up questions and answers on a page — Google, AI Overviews and other systems parse this format more easily than plain HTML.
For AEO optimization, FAQ schema is one of the most important technical elements. AI tools often pick sources with explicit question–answer pairs — schema gives a machine-readable signal.
Why FAQ schema helps AI citation
- •Clear structure — each question has one answer
- •Machine parsing — no guessing from prose
- •Featured snippets — Google uses the same format
- •Part of schema markup for AEO
FAQ JSON-LD structure
- •@context: https://schema.org
- •@type: FAQPage
- •mainEntity: array of Question objects
- •Each Question has name (question) and acceptedAnswer with text
- •Answers should be 1–3 sentences — direct, no marketing fluff
Where to implement FAQ schema
- •Service pillar pages (AEO, SEO, website, web app)
- •Pricing page — questions about packages
- •Blog articles with FAQ sections
- •Contact / About — questions about process and collaboration
Common FAQ schema mistakes
| Mistake | Consequence | Fix |
|---|---|---|
| Schema FAQ not visible on page | Google rich result issues | Schema must match visible content |
| Too many questions (50+) | Diluted focus | 5–15 most important questions per page |
| Generic answers | AI won't cite | Concrete prices, timelines, examples |
FAQ schema + other JSON-LD types
FAQ schema works best combined with Organization, Service and WebPage schema. BeoCodex AEO implements the full stack.
Also see: llms.txt guide and Google AI Overviews.